A beautiful Mess

INDUSTRY

Architect

PLATFORM

website

CLIENT

A Beautiful Mess

ABOUT

A Beautiful Mess is an installation art designed by Seniman Ruang, an architectural studio based in Jakarta. The installation aims to resonate with the message of Self-Love and Acceptance for a mother.

SERVICES

UX Design

UI Design

Front End Development

CMS/Backend Development

Metrics Analysis

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CHALLENGE

Seniman Ruang entrusted us to create a beautiful website that not only visually represents a mother’s love, but also allows the visitor to experience this beautiful mess for themselves: a journey of conditional love and silent struggles of a mother figure. Motherhood is a mystic journey. It is a collection of the beauty and the mess.

Seniman Ruang designed an installation art called A Beautiful Mess to embrace both the happiness and the challenges that a mother has overcome. And, it is our challenge to build a website with enticing content to reflect their messages. A Beautiful Mess is not like any other project we have done. We must interpret the art messages and turn them into features to make the user feel the art experience on a website. Hence, we collaborate with various artists to build a beautiful design so users can witness motherhood as a whole

DESIGN AND DEVELOPMENT

Our approach during the design phase was to portray what Seniman Ruang wanted to say in a way that could support the entire installation. We began by creating personas to decide the creative direction for the website.

A Beautiful Mess is a complex art installation. To mimic their form, we play around with some motions and effects which align with the concept. We create a keyword object list and turn it into graphic elements and motion transitions. It gives a nice touch to the website. 

Typography and powerful imagery are chosen for the content. Combining these two accents will give a clean, modern, and mysterious image at the same time. 

Colors were also heavily studied for this case. Because we want to make an elegant yet classic website, we use a grayscale colors scheme. Simultaneously, the meanings of black and white are always a juxtaposition of the good and the bad in life, with a neutral color gray in the middle that meditates everything. It makes the right color to convey a message about motherhood.