McD Website Revamp

INDUSTRY

F&B

PLATFORM

website, apps

CLIENT

McDonald's

ABOUT

Since 2019, our team has collaborated with McDonald’s Indonesia to strengthen their digital touch points. Our collaborative efforts include website and application development, as well as content creation and campaign development.

SERVICES

UX Design

UI Design

Front End Development

Metrics Tracking & Measurement Plan

CMS/Backend Development

Metrics Analysis

challenge

CHALLENGE

In this digital disruption era, Mcdonald's Indonesia, one of the most prominent players in the food chain business, wouldn't just sit around.

Instead, they strategize to make it big in the digital too. And in this case, Antikode is trusted to help them take over the digital space by enhancing their website and application experience, so everyone can enjoy delicious and feel-good moments.

APPROACH

We aimed to help McDonald’s Indonesia in selling more of their iconic products by redesigning their website with more friendly user experience.

We started the project by conducting the heuristic review on their previous website. The goal is to know what needs to be improved from their website. To support the findings in the heuristic evaluation, we also conducted usability testing with several resource persons.

The new website aims to deliver a smooth experience both on desktop and mobile. As well as redefining their booking system and increasing engagement on their mobile app.

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