We are always looking for individuals who have talent and are eager to grow with us. If interested in joining our team, drop us your resume or portfolio.

Be a part of Antikode

From apps to WEB3, we guide companies and IP owners through moments of transformation with design, research and tech at our core.

Hello, we are Antikode.

Antikode is one of the earliest player in UI/UX industry in Indonesia. Started with a handful of team members we underwent a rapid growth in a relatively new market.
One of the key of Antikode&#8217;s growth is courage: the courage to be radically open minded, to say yes with confidence that we can make it happen, to step forward even when we&#8217;re in the dark.

We are a bunch of creative people who thrive to be the best in our field.

Antikode is a design, research and development agency with specialization in digital experience and WEB3. We aim to consistently create digital products that people love.
Antikode is established in 2012 with the goal to become a cure-all, an antidote to your digital-related headaches.
With over ten years of experience, Antikode has helped hundreds of company big and small across industries all over the world in innovating and transforming their digital presence.

Established in 2012, Antikode has worked with thousands of clients from cross industries, all over the world.

Research

Market research services play a pivotal role in today’s competitive business landscape, enabling organizations to gain a comprehensive understanding of their target audience, competitors, and industry trends. Through meticulous data collection, analysis, and interpretation, these services empower businesses to make well-informed and data-driven decisions, fostering strategic planning and long-term success.

Market Research

Creative

The creative direction will determine design guidelines for the product, including the color palette, typography, photography, illustration, icons, and any other visual component.
This will be aligned with the client’s brand guidelines.

Creative Direction

Validate & prototype new ideas with our design sprints. Cross-functional teams solve problems & create products

Design Sprint

The requirement gathering process typically includes activities such as discussion and focus groups. The goal is to identify the features, functions, and capabilities that are necessary to meet the project's objectives and deliver value to the stakeholders.

Requirement Gathering

We work with your team to provide Metrics Tracking & Analysis services, help your company grow and differentiate against competition, future proof your business, do more with less.

Metrics Tracking & Analysis

Growth

Our email marketing management service using Mailchimp helps you reach your target audience effectively through customized and visually appealing email campaigns. By utilizing our service, you can automate your email marketing process, increase customer engagement, and achieve your marketing goals.

Email Marketing Management

Our product launch activation service helps ensure a successful launch of your product, service, or campaign by developing and executing effective strategies to drive customer engagement and sales. By leveraging our expertise, you can achieve a memorable launch and sustained success in the market.

Product Launch Activation

Brand guidelines include specifications for the brand's logo, color palette, typography, imagery, tone of voice, and other design elements, as well as instructions on how it should be used across various marketing channels and materials.

Brand Guidelines

 A strong visual identity is critical to building brand recognition and establishing a brand's unique personality and style. Visual direction and identity help to create a cohesive and memorable brand image, while also communicating the brand's values, mission, and offerings to its target audience.

Visual Direction & Identity

Experience

A design system also helps to streamline the design and development process, by providing designers and developers with a shared language and a common set of tools and assets. It enables faster prototyping, more efficient collaboration, and easier maintenance of design and code.

Design System

Our competitive benchmarking service analyzes your competitors' websites or applications, providing you with valuable insights to improve your own online presence and stay ahead of the game. By using this service, you can identify areas of improvement, enhance user experience, and increase customer engagement.

Competitive Benchmarking

This provides a visual representation of the user interface and the user flow, and allows designers to test and refine the product before it is built.

Interactive Prototype 

This involves creating intuitive and engaging interfaces that allow users to interact with a product in a meaningful way.

Interaction Design

UI Design involves creating a visually appealing and functional interface that is easy to use and navigate.

UI Design

Our heuristic evaluation service, based on the 10 usability principles by Jacob Nielsen, helps to identify potential usability issues in your website or application, improving user experience and overall performance. By utilizing this approach, we can provide actionable insights to optimize your design and achieve your business goals.

Heuristic Evaluation

We will take care of your image generation and hosting during pre-launch. 

Image Hosting and Generation

Boost customer connections with thorough SEO practices. We offer site audit, keyword research & analysis, and on-page SEO for higher visibility


SEO Services

We deliver website visitor insights and visitor segmentation using applied analytics tools. This helps our clients optimize their marketing and make better decisions.

Metrics Analysis

We will integrate your website with Google Analytics to track the traffic and understand your customer behavior.

Google Analytics & Firebase Integration

Engineering

Our team uses a comprehensive approach to quality assurance, combining manual and automated testing to ensure that your system is fully functional and meets all requirements. This allows us to identify and resolve any potential issues before deployment, providing you with a reliable and efficient solution.

Quality & Security Assurance

Our mobile development service using React Native offers a cost-effective and efficient solution to build high-quality mobile applications for both iOS and Android devices. With React Native, we can create a single codebase that can be used for both platforms, ensuring fast development, maintenance, and excellent performance.

Mobile Development

Backend development is the process of creating the server-side of a website or application, which handles tasks such as data storage and management, authentication, and communication with other services. Our backend development service ensures that your website or application has a robust, secure, and scalable backend infrastructure that can support your business needs and growth.

CMS/Backend Development

Frontend development involves building the part of a website or application that users directly interact with, including the layout, design, and user interface. It plays a crucial role in providing a seamless and enjoyable user experience. Our frontend development service ensures that your website or application is visually appealing, intuitive, and easy to use, helping to attract and retain more customers.

Web Development

Our online survey service provides valuable insights into your customers' needs and preferences, helping you make data-driven decisions to improve your products or services. By using our service, you can easily collect and analyze data, allowing you to better understand your target audience and stay ahead of the competition.

Online Survey

Our in-depth interview service helps you gain a deeper understanding of your customers' motivations and behaviors, providing valuable insights to improve your products or services. By using our service, you can make informed decisions that will enhance customer satisfaction and boost your business success.

In-Depth Interview

Our usability testing service evaluates the effectiveness and efficiency of your website or application, providing actionable feedback to improve user experience. By using our service, you can identify and fix potential usability issues, resulting in higher user satisfaction, increased engagement, and improved business outcomes.

Usability Testing

Effective brand positioning and messaging help to establish a clear brand identity, increase brand recognition, and drive customer engagement and loyalty.

Brand Positioning & Messaging

Engage with your target market and customers by having a powerful brand image for your products, either in application or websites whatever suits you.

Digital First Branding

Animating texts, graphic assets, or images not only makes your website incredible but will also help you create powerful visual content, advertise products, and tell stories to your customers.

Asset Production

This involves understanding the user's needs, behaviors, and motivations, and designing a product or service that is easy to use, efficient, and enjoyable. The goal of UX design is to create products or services that meet the user's needs and exceed their expectations.

UX Design

Process of creating fictional representations of typical users or customers that help design teams understand the needs, motivations, behaviors, and goals of their target audience  as well as ensure your product consistently allign with your brand.  

Persona Development

Strategy

The main objective of the workshop is to foster creativity, align expectations, and clarify the project's purpose and objectives. We will hold intensive process meetings and discussion with all the stakeholders to make sure everyone in the same page.

Discovery Workshop

AXISNet App

AXIS

Make Over

Disney Indonesia

Karafuru

OCBC NISP

Go Mobile

CIMB Niaga

Union Group

RHB Singapore

Telkom myIndiHome

With over a decade of experience across diverse industries, we offer creative digital solutions to help you achieve your goals.

We are a digital experience design & development agency.

And by people we mean everybody — the users, the stakeholders, us. We do this by the simple act of listening, both to what is and is not being said. It’s never easy, but we don’t do it because it’s easy.

We’re here to make products that people will love

Disney+ Hotstar

A Beautiful Mess

<h4 style="font-weight: 1200; color: #ffffffbf;">One question that I often get from clients as a digital analyst at Antikode is: “How can we enhance the user experience (UX) of our digital platforms to improve user engagement and retention?” In this digital age, understanding and responding to user behavior has never been more critical for a brand’s success. Yet, many businesses still overlook the vital role that a data-driven approach plays in creating highly functional, user-centered products that keep customers coming back.</h4>
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Let me illustrate this with a case from one of my clients. This enterprise had an aesthetically pleasing website with all the functionalities one could ask for. But, the bounce rate was alarmingly high, and user engagement was poor. The root of the issue? A lack of understanding of user behavior and needs. 
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<h2>Leveraging Google Analytics for UX Optimization</h2>
The importance of UX in the digital realm cannot be overstated. According to <a href="https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html">PricewaterhouseCoopers (PWC)</a>, 32% of customers would leave a brand they loved after just one bad experience. If businesses want to retain customers and promote brand loyalty, they need to tap into their users&#8217; behavior, interests, and preferences.
This is where Google Analytics steps in &#8211; a tool that we, as a data-driven agency, highly recommend. It allows you to gain insights into user behavior, track success metrics, and monitor user flow. But to truly harness its power, you need to understand its potential and know how to make the most of its features.
Here are the strategies I suggest to make the best use of Google Analytics for enhancing UX:
<ul>
<li style="font-weight: 400;" aria-level="1">Understand Your Users: Google Analytics offers a wealth of information on user demographics, interests, and technology preferences. Use this data to create targeted and personalized user experiences that resonate with your customers.</li>
<li style="font-weight: 400;" aria-level="1">Track User Navigation: Tracking how users move through your site or app can shed light on areas needing improvement. Google Analytics can help you identify these areas and fine-tune your navigation for optimal UX.</li>
<li style="font-weight: 400;" aria-level="1">Monitor Performance Metrics: Google Analytics provides insights into your website&#8217;s load times and response rates, among other performance indicators. These metrics are crucial for identifying and resolving issues that may hinder your UX.</li>
<li style="font-weight: 400;" aria-level="1">Measure Your Success: It&#8217;s essential to set actionable goals and track the progress of your UX efforts. With Google Analytics, you get tangible results that can help you understand what&#8217;s working and what needs improvement.</li>
<li style="font-weight: 400;" aria-level="1">Identify Potential UX Issues: Google Analytics can help identify where users may be experiencing friction or dissatisfaction. Use these insights to address UX problems effectively, ensuring user satisfaction and success for your digital platform.</li>
</ul>
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<h2>The Power of Data in the Digital Age</h2>
Embracing a data-driven approach and using Google Analytics to inform your UX strategy can drastically improve user satisfaction, engagement, and ultimately, customer loyalty. You&#8217;ll see a significant boost in your return on investment as your digital platforms become more attuned to the needs and behaviors of your users.
Harnessing the power of data isn&#8217;t just about making informed decisions—it&#8217;s about strengthening the bond with your customers, optimizing your digital products, and solidifying your position in the market. After all, in this digital age, understanding your user is understanding your business.

Embracing Data-Driven UX with Google Analytics

When it comes to website design, setting measurable goals is crucial to determine whether your investment is worthwhile. Digital analytics skills can be incredibly helpful in this regard as they allow you to collect, measure, analyze, and report on data from any digital channel. 
The specific actions that can be measured on a website, such as completing a contact form, subscribing to a newsletter, or making a purchase, are called conversions. These conversions serve as a benchmark for how successful your website is. By tracking these actions, you can assess the effectiveness of your website and make improvements as needed.
Menus are essential design components that impact website conversions by helping users access different parts of a website and maintain website accessibility. A well-designed menu should be easy to use, intuitive, and visually appealing. Quick menus provide shortcuts to essential sections or pages of a website, allowing users to navigate more efficiently. By creating a clear and user-friendly menu design with effective quick menu actions, visitors are more likely to stay on the website, explore different sections, and ultimately convert.
Our research from one of our clients in the telecom industry found an 86% increase in conversions for highlighted products with the incorporation of quick menus. This implies that quick menus can be a solution or hack to solve usability issues on a website and promote specific conversions on the website.
Furthermore, we conducted follow-up qualitative studies to determine the best implementation approach for the quick menu. Our research began with the hypothesis that “users prefer designs with highlighted menus because they are more efficient at achieving their goals on the website.” In order to test this hypothesis, we created two high-fidelity wireframe designs—one without a quick menu (before iteration) and one with quick menu (after iteration). Participants were then asked to compare the two menu designs and choose their preferred options with reasons. 
Surprisingly, all participants who took part in the study chose a design that did not have a quick menu. Their reasons for not choosing the quick menu design were varied, including concerns about the abundance of choices, confusion, and feeling limited in their ability to explore the website. This highlights the importance of careful consideration when implementing a quick menu, and the need to balance the potential benefits with potential drawbacks. 
Designers should consider the user&#8217;s mental model, goals, and the context of the website when deciding whether to include a quick menu. As one of our sources, EF, aptly put it, &#8220;The menu is within reach of the thumb. It&#8217;s like they asked to buy the products three times and download the app once.&#8221; This highlights the importance of placing the quick menu where it is easily accessible to users, enabling effortless actions and increasing the likelihood of conversions.
However, designers must also address the user&#8217;s need for clarity and understanding, as expressed by another one of our sources, GM. They stated, &#8220;When I visit a new website, I want to know what they offer first. I need to understand how they &#8216;sell&#8217; their products before I feel confident in making a choice.&#8221; This reminds us that overwhelming users with numerous choices without providing sufficient information can hinder decision-making.
Additionally, it&#8217;s important to gather feedback and user insights to improve the design and ensure the best possible user experience. By doing so, designers can create a quick menu design that not only increases conversions but also enhances the overall user experience.
To avoid the risk of quick menu backfiring, there are two rules of thumb to follow. First, make sure that the quick menu design options are relevant to users and help them get closer to their goals. Second, make sure that the options in the quick menu design do not repeat with calls to action (CTAs) that are located close to the quick menu.
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<h2>The quick menu design must fit the user’s mental model</h2>
First of all, when designing a website, it’s important to understand what mental models are and why they matter to users. Mental models are the way people understand how things work and how they’re structured. In the context of a website, mental models help users understand the structure of the site and how to achieve their goals. If a quick menu is not aligned with users’ mental models, it can create confusion and frustration. 
For example, let’s consider a clothing website. Based on the data we have, users tend to search for items based on the clothing type rather than the brand. Therefore, organizing the quick menu by brand may not be the most effective approach since it may not be relevant to users in finding what they are looking for. This can cause frustration and lead to a quick exit from the site. On the other hand, organizing the quick menu design by clothing type would likely be more relevant to the target market, aligning with their mental model and ultimately leading to a better user experience.
To ensure that a quick menu design is effective, it’s important to research and understand users’ mental models. This can be done through user testing and analysis of user behavior on the site. By aligning the quick menu with users’ mental models, it can become a valuable tool that promotes usability and conversions on the website. In addition, incorporating <a href="https://antikode.com/insights/microcopy-ux-writing">microcopy UX writing</a> can significantly contribute to enhancing the user experience of the quick menu.
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<h2>Quick menu actions should not be adjacent to similar CTAs design</h2>
The main problem that can arise with similar measures is confusion about which one to choose. This can make the user experience a paradox of choice, which is compounded by Hick&#8217;s Law. Hick&#8217;s Law suggests that multiple choices actually require more effort to choose, and the more choices a person is presented with, the longer it will take for them to make a decision.
This can make us feel dissatisfied with our choices, and even worse, it can lead to users not opting in at all and getting bounced off the website. Therefore, it&#8217;s important for designers to consider the number of choices they present to users, and use strategies such as visual hierarchy and default options to help streamline the decision-making process and reduce the impact of Hick&#8217;s Law.
For example, imagine a web page with several &#8220;Buy Now&#8221; CTAs spaced close to each other. Even with the same label, the placement, color, and other design elements also carry a cognitive load from the user. As a result, users can find it difficult and confusing to choose.
In the end, all UX solutions come down to the goals to be achieved and the characteristics and needs of your target market. It’s important to continuously adapt to the changing needs and preferences of your users, and this requires ongoing research and analysis using both quantitative and qualitative methods. 
By regularly gathering feedback and insights from your users, you can ensure that your quick menu design and other CTAs design elements are optimized for maximum effectiveness and user satisfaction.
If you don’t know where to start, why not reach us out? We will help you to identify areas for improvement and implement effective solutions for your UX strategy. <a href="https://antikode.com/contact">Contact us</a> for more information.

Boost Your Website Conversion with Quick Menu Design

Artificial intelligence (AI) is rapidly becoming a part of our everyday lives, transforming industries and the way we work. As AI technology advances, there is growing concern about its potential impact on the job market. Will AI replace humans in the workplace, rendering some jobs obsolete, or will it enhance productivity and create new job opportunities?
AI is becoming increasingly ubiquitous in our daily lives, with applications ranging from virtual assistants like Siri and Alexa to self-driving cars, and even chatbots like ChatGPT. Experts said that the integration of AI is expected to provide a significant boost to the global economy. It is predicted that by 2026, the global economy could see a $900 billion boost from the use of AI, and this could increase to $15.7 trillion by 2030.1
With the ongoing advancements in AI technology, many are becoming increasingly concerned about its potential impact on the job market. According to a report, machines are expected to perform more tasks than humans by 2025, leading to the displacement of 85 million jobs but also creating 97 million new ones.
Recently, Mark Zuckerberg, the CEO of Meta, announced the possibility of a second round of layoffs that could impact 10,000 workers across the company. In a Facebook post, Zuckerberg stated that Meta will continue to invest heavily in advancing AI and incorporating it into all of its products. This trend of integrating AI into the workplace is not limited to Meta, as both Google and Microsoft have also introduced AI-writing capabilities to their collaboration tools.
According to a survey of 1,000 business leaders, the majority of them were impressed by the quality of work produced by AI language models like ChatGPT, leading some US-based companies to replace human workers with these models. Of the business leaders surveyed, 55% said the quality of work produced by ChatGPT was excellent, while 34% said it was very good.2
So, will AI replace humans? With the emergence of AI, it&#8217;s understandable that many of us might be a bit worried. We need to admit AI has the possibility of transforming almost every aspect of our lives. While some experts believe that this could lead to greater efficiency and productivity, others are pessimistic about the impact of AI on the labor market and society as a whole.
<h2>The Optimistic View</h2>
Proponents of AI argue that it has the potential to create new jobs and increase productivity, leading to greater economic growth and prosperity. Some people &#8211; let&#8217;s call them the optimists &#8211; are very excited about the advancements in AI that can surpass humans. They believe that AI has the potential to complete tasks more efficiently and accurately than humans. 
AI is viewed by optimists as a tool to boost productivity, minimize errors, and increase profits. However, this also implies that a substantial number of both blue- and white-collar jobs are at risk of being replaced by AI. With the advancement of AI technology, numerous jobs currently performed by humans may be automated.
Currently, AI is being utilized in several industries, not just technology. The healthcare industry, for instance, has been using AI for various purposes to improve patients&#8217; outcomes, reduce health costs, and enhance the overall efficiency of healthcare delivery. In fact, AI algorithms are now being used to analyze medical images, such as X-rays, CT scans, and MRIs, to assist radiologists in identifying potential health issues. AI has even been able to diagnose breast cancer from mammograms with a comparable level of accuracy as trained radiologists.3
AI is also making its way into the creative industry, where it is being used to assist artists, designers, and creatives in various ways. One application of AI in the creative industry is in the field of music, where AI algorithms can compose and generate music, creating unique and original pieces. For example, Amper Music is an AI-powered platform that allows users to create original music by selecting parameters like tempo, mood, and genre.4
Content writing is also one of the industries that is impacted by AI. With the help of Natural Language Processing (NLP) algorithms, AI tools are now capable of generating high quality content, ranging from product descriptions to news articles. These tools are designed to mimic human writing styles and can produce content that is grammatically correct, concise, and readable.
Other white-collar industries, such as finance and insurance, are not immune to AI disruption as well. There has been a report that around 43% of tasks performed by workers in the finance and insurance sector could be automated.5 In the finance industry, AI is being used to automate routine tasks and improve decision making processes. For example, AI algorithms can be used to analyze large sets of financial data, such as stock prices and market trends, to identify patterns and make predictions about future market behavior. This information can then be used by investors to make informed investment decisions.
Even so, despite the discussion of AI technology replacing humans–and certainly supported by various studies, this optimistic view also presents another argument. Although AI may replace humans in some areas, it can also create new job opportunities, such as data analysis, software development, and AI research. These new opportunities can drive economic growth and create new jobs, potentially offsetting some of the jobs lost to automation.
<h2>The Pessimistic View</h2>
Yes, AI has the potential to speed up our work processes, and it&#8217;s hard to deny its benefits in terms of efficiency and productivity. However, it is important to consider the potential downsides of relying too heavily on AI. On the pessimistic side, one major concern is the risk of job loss and economic inequality, which could arise if machines replace human workers in large numbers. As a report said, by 2025 AI could displace 85 million jobs, while creating 97 million new ones.6 However, the new jobs may require different skill sets than those displaced, which could lead to a mismatch in the job market.
Another potential downside of AI is the loss of human skills and creativity. While machines can automate routine tasks and data processing, they lack the ability to think creatively or understand the nuances of human emotion and social interaction. This could lead to a situation where human workers are replaced by machines that can only perform certain tasks, leading to a loss of the uniquely human qualities that make work meaningful.
Furthermore, there are ethical concerns around the use of AI, particularly in terms of authenticity and originality. As AI becomes more sophisticated, there is a risk that it could be used to create fake news or deep fake videos, which could be used to spread misinformation or manipulate public opinion. It&#8217;s important to ensure that AI is used ethically and responsibly to avoid these negative outcomes and to ensure that it benefits society as a whole.
The issue of originality is also a common concern when it comes to AI. Essentially, AI is a form of machine learning that processes vast amounts of existing data to learn and make predictions. While AI-generated text could be grammatically correct and structurally sound, it lacked the creative spark that makes writing truly original.7 AI writing tends to be repetitive and lacks the unique voice and tone that human writers bring to their work.
In other words, while AI can be used to create new things or solve complex problems, it is ultimately limited by the data it has access to. It cannot come up with entirely new ideas or concepts that have not been previously observed or recorded. Instead, it relies on patterns and trends that already exist in the data to generate new insights.
<h2>Human with AI</h2>
To answer the question about whether AI can replace humans or not, we can say AI can’t replace humans in the workplace entirely. AI indeed has the potential to outperform humans in certain tasks and can enhance our productivity at work. But, it is unlikely that it will ever be able to completely replace us in the workplace.
 AI, following Alan Turning&#8217;s philosophy, is designed to mimic human actions, emotions, speech, and decision-making. This mimicking ability gives AI the appearance of being intelligent. AI&#8217;s strengths in identifying patterns and optimizing relevant job trends make it well-suited for lower-level routine tasks that are repetitive and occur in a closed management system.8
Despite the advancements in AI technology, it still cannot surpass the creative thinking and problem-solving abilities of humans. Thus, industries that require these skills will still need human workers. It&#8217;s important to note that humans and machines possess different strengths that complement each other. Humans excel at problem-solving in situations with ambiguity or uncertainty, while machines excel at processing vast amounts of data and identifying patterns quickly. However, as AI technology continues to advance, we should not underestimate its potential to perform certain tasks.
Basically, the presence of AI is not to replace humans &#8211; as in sci-fi movies. AI is here to assist humans in their work. As a society, we need to find ways to work alongside AI to improve efficiency and productivity. While AI currently lacks the ability to be creative and empathetic, it&#8217;s important to acknowledge that technology is constantly advancing, and there&#8217;s a possibility that AI could become much more advanced in the future. In the end, it&#8217;s our responsibility as humans to be prepared for these changes and to be resilient to the evolving nature of work.
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<h6>Source: 
1https://www.insiderintelligence.com/content/ai-s-exponential-advancement-could-spur-15-7t-economic-growth-by-2030</h6>
<h6>2https://www.resumebuilder.com/business-leaders-see-promise-in-ai-for-workplace-productivity/</h6>
<h6>3https://www.nature.com/articles/s41586-019-1799-6</h6>
<h6>4https://www.techradar.com/news/how-artificial-intelligence-is-shaping-the-future-of-music</h6>
<h6>5https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/where-machines-could-replace-humans-and-where-they-cant-yet</h6>
<h6>6https://www.technologyreview.com/2021/07/29/1030256/ai-risk-management-job-loss-economic-inequality</h6>
<h6>7OpenAI. (2020). Language Models Are Few-Shot Learners. Retrieved from <a href="https://arxiv.org/abs/2005.14165">https://arxiv.org/abs/2005.14165</a></h6>
<h6>8https://hbr.org/2021/03/ai-should-augment-human-intelligence-not-replace-it</h6>

Hello, we are Antikode.

Established in 2012, Antikode has worked with thousands of clients from cross industries, all over the world.

What we can do for you

The culture at Antikode

We are a bunch of creative people who thrive to be the best in our field.

Be a part of Antikode