Karafuru

Industry

NFT

Platform

web3

Client

Karafuru

About

Museum of Toys is renowned for its curation featuring well-known local and international toy designers. In the attempt to bring toys to a broader reach, see an opportunity in the NFT world, to create, market, and innovate with toys.

Services

Web Development

challenge
CHALLENGE

In the attempt to bring toys to a broader reach, see an opportunity in the NFT world, to create, market, and innovate with toys.

To carry out this mission, The Museum of Toys joined forces with artist W.D. Willy, Artivak agency, and Antikode. Together we create a unified ecosystem incorporating seamless interactions between real-world, social platforms, web 2.0, and web 3.0 experiences.

APPROACH

Karafuru is unlike any other because it emanates from the Museum of Toys’ fondness for physical toys. Therefore, it intends to create a new way to enjoy your toys in any state possible. Delivers greater utility value to the collectors out there.

STRATEGY

Karafuru is all about experiences to play. While there are plenty of digital experiences that other NFTs have to offer out there, most of them focus on just that. In return, put aside real-world experience altogether.

We know we can differentiate Karafuru by combining real-world and digital uses. It fulfills the wish of toy collectors that they can play anywhere, anytime. Likewise, to all collectors, to maximize their use case on the artwork they fancy.

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DESIGN

Karafuru’s name is from the Japanese word that means colorful. This name represents its illustration style which combines the Japanese style and the artist’s signature color play.

For that reason, we want users to have an immersive experience with colors in the website. A magical space where colors reign supreme.